Being vulnerable and authentic are some of today’s popular buzzwords. It may seem counterintuitive to be vulnerable, as many of us have been taught to project an air of confidence, be a boss, and act like we know everything. In Brene Brown’s words, “vulnerability takes courage.” So is vulnerability a…

Ask for feedback: Regularly solicit customer feedback to make sure that you’re always on track with your marketing strategy and ability to adapt as needed. Feedback can also help you develop better content and campaigns that are more effective. Generally speaking, someone who is a CMO has learned a tremendous…

… End hatred in sport. Participatory sport is a good intervention strategy and great form of exercise improving both mental and physical health outcomes. Hatred deters many from participating in sport. As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of…

Parenting is challenging. We all try so hard to give our all to our children. We desperately want them to feel loved and connected. But somehow there is often a disconnect. Perhaps it’s a generational thing, or that we don’t seem to speak the same language as our children, or…

We live in a time of great excess. We have access to fast fashion, fast food, and fast everything. But studies show that all of our “stuff” is not making us any happier. How can we simplify and focus on what’s important? How can we let go of all the…

From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Do you feel that marketing has led to people feeling unsatisfied and not having enough in life? If so, what actions can marketers…

From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Do you feel that marketing has led to people feeling unsatisfied and not having enough in life? If so, what actions can marketers…