Editor’s List: Authority Magazine’s Favorite ‘Five Things Videos’ About How To Create a Wow! Customer Experience
For the past decade we have witnessed the so called Retail Apocalypse. With huge retail players like Amazon, one of the best ways for a retail brand to survive is by offering an unparalleled retail experience that a customer can’t get anywhere else. But what exactly must you do to create such a great experience? How does a retail outlet create brand loyalty today?
We recently featured and interviewed CEOs, executives and business leaders about ‘How To Create A Fantastic Retail or E-tail Experience That Keeps Bringing Customers Back For More’.
Some of the experts we interviewed put together some fantastic videos sharing their five tips. Please enjoy these videos and interviews below.
Emily Grey, Founder of The Flourish Market
As a former Wall St. exec-turned-7 figure boutique owner, Emily now teaches makers and brand owners how to get their products onto store shelves. She shares invaluable insight into wholesale industry trends from a retailer’s perspective, and turns those trends into straightforward and tangible recommendations for makers to increase their income and impact.
The complete interview can be read here:
Guy Courtin, Tecsys
A seasoned retail supply chain expert with decades of experience in the technology and supply chain space. Currently serving as Tecsys’ vice president and industry principal for Retail, Courtin held leadership roles at 6 River Systems (a Shopify company), Infor Retail and i2 Technologies (now Blue Yonder). Having served as industry analyst at Constellation Research, SCM World (Now Gartner) and Forrester Research, he understands the effects of digital disruption and the urgent need to transform for converging supply chain markets.
The complete interview can be read here:
Aakash Varma, Dabur India
Aakash Varma is a recognized ‘Under 30 Supply Chain Leader’ with diverse experience across Retail, CPG and consulting. He has been helping businesses manage and streamline their supply chain to provide the best in-class customer experience. He believes in the application of automation and digital platforms to improve business performance while optimizing the costs.
The complete interview can be read here:
Kate Fratalia, Loggerhead Marinelife Center
Over the last 21 years, Fratalia has predicted retail trends and launched an environmentally and socially conscious product program, helping expand the Center’s retail portfolio from one to five retail operations, including an ecommerce platform. To assure the Center remains free-admission, Fratalia has helped create a unique retail model to drive funds for the Center’s mission of education, conservation, rehabilitation and research. With more than 10 years of sales and management experience prior to joining LMC, Fratalia applies an aggressive sales model to LMC’s retail operations. As e-commerce and rapid-delivery platforms increase in popularity, Fratalia stays at the forefront of retail and continues to increase the Center’s retail operations. Fratalia disrupts the traditional gift store landscape by implementing corporate sales strategies and focusing on the customer experience. Moving forward, Fratalia plans to continue to increase the sustainability of LMC’s retail operations and explore eco-conscious product development.
The complete interview can be read here:
